{"id":4197,"date":"2019-11-06T15:37:14","date_gmt":"2019-11-06T17:37:14","guid":{"rendered":"https:\/\/blog.ajotta.com\/?p=4197"},"modified":"2019-11-21T17:50:10","modified_gmt":"2019-11-21T19:50:10","slug":"quer-que-seu-site-saia-na-frente-quando-o-assunto-e-pesquisa-no-google","status":"publish","type":"post","link":"https:\/\/ajotta.com\/blog\/quer-que-seu-site-saia-na-frente-quando-o-assunto-e-pesquisa-no-google\/","title":{"rendered":"Quer que seu site saia na frente quando o assunto \u00e9:  Pesquisa no Google?"},"content":{"rendered":"<p>[vc_row][vc_column][tm_heading tag=&#8221;p&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#333333&#8243; text=&#8221;O <mark>Google<\/mark> possui em seu algoritmo mais de 200 fatores que interferem nesta quest\u00e3o de ranqueamento e, recentemente, divulgou que <mark>sites responsivos<\/mark> ou que possuem vers\u00e3o mobile sair\u00e3o na frente no ranking de pesquisas do Google, incluindo assim o fator responsividade.&#8221; font_size=&#8221;lg:18&#8243;][vc_column_text]<\/p>\n<h4><strong>Entenda um pouco mais sobre site responsivo<\/strong><\/h4>\n<p>[\/vc_column_text][tm_heading tag=&#8221;p&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#333333&#8243; text=&#8221;Quando voc\u00ea acessa um site responsivo, independente do tamanho da tela do seu dispositivo, ele se adapta ao novo formato para que o usu\u00e1rio tenha uma melhor experi\u00eancia em sua navega\u00e7\u00e3o.<br \/>\nImportante: Um site responsivo necessita de uma \u00f3tima estrutura e compacta\u00e7\u00e3o de arquivos e imagens, para garantir velocidade de carregamento e evitar frustra\u00e7\u00f5es por parte do usu\u00e1rio.&#8221; font_size=&#8221;lg:18&#8243;][vc_column_text]<\/p>\n<h4><strong>A mudan\u00e7a do algoritmo do Google<\/strong><\/h4>\n<p>[\/vc_column_text][tm_heading tag=&#8221;p&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#333333&#8243; text=&#8221;O modo como as pessoas acessam a internet est\u00e1 mudando, e isso inclui o enorme crescimento nos acessos atrav\u00e9s de smartphones ou tablets. Em 2014, por exemplo, o Brasil ultrapassou a marca dos 130 milh\u00f5es de usu\u00e1rios mobile.&#8221; font_size=&#8221;lg:18&#8243;][vc_column_text]<\/p>\n<h4><strong>Outras estat\u00edsticas relevantes sobre o acesso mobile no mundo<\/strong><\/h4>\n<p>[\/vc_column_text][tm_list marker_color=&#8221;custom&#8221; custom_marker_color=&#8221;#1e73be&#8221; title_color=&#8221;custom&#8221; custom_title_color=&#8221;#333333&#8243; icon_type=&#8221;fontawesome&#8221; icon_fontawesome=&#8221;fa fa-circle&#8221; animation=&#8221;move-up&#8221; columns=&#8221;xs:1;lg:1&#8243; items=&#8221;%5B%7B%22item_title%22%3A%224%20de%205%20consumidores%20utilizam%20seu%20smartphone%20no%20processo%20de%20compra.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%2215%25%20do%20tr%C3%A1fego%20mundial%20da%20web%20ocorre%20a%20partir%20de%20dispositivos%20m%C3%B3veis%2C%20e%20esse%20n%C3%BAmero%20cresce%20mais%20a%20cada%20dia.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%2222%20bilh%C3%B5es%20de%20d%C3%B3lares%20s%C3%A3o%20gastos%20em%20publicidade%20mobile%20por%20ano.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%2215%25%20das%20vendas%20de%20varejo%20online%20em%202013%20foram%20feitas%20atrav%C3%A9s%20de%20dispositivos%20mobile.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%22Mais%20de%2050%25%20de%20todas%20as%20buscas%20na%20internet%20s%C3%A3o%20feitas%20atrav%C3%A9s%20de%20dispositivos%20m%C3%B3veis.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%22Em%20muitos%20sites%20da%20web%20os%20n%C3%BAmeros%20de%20acessos%20no%20mobile%20ultrapassam%20os%20n%C3%BAmeros%20de%20acessos%20no%20desktop.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%22%C3%89%20previsto%20que%20uso%20de%20dados%20mobile%20vai%20aumentar%2010x%20at%C3%A9%202019.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%5D&#8221; heading_font_size=&#8221;lg:18&#8243;][tm_spacer size=&#8221;xs:30;sm:30;md:30;lg:30&#8243;][vc_column_text]<\/p>\n<h4><strong>Motivos para possuir um site responsivo<\/strong><\/h4>\n<p>[\/vc_column_text][tm_list marker_color=&#8221;custom&#8221; custom_marker_color=&#8221;#1e73be&#8221; title_color=&#8221;custom&#8221; custom_title_color=&#8221;#333333&#8243; icon_type=&#8221;fontawesome&#8221; icon_fontawesome=&#8221;fa fa-check&#8221; animation=&#8221;move-up&#8221; columns=&#8221;xs:1;lg:1&#8243; items=&#8221;%5B%7B%22item_title%22%3A%2274%25%20dos%20usu%C3%A1rios%20esperam%20at%C3%A9%205%20segundos%20para%20o%20carregamento%20de%20uma%20p%C3%A1gina%20na%20web%20em%20seu%20smartphone%20antes%20de%20abandonar%20o%20site.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%2261%25%20dos%20usu%C3%A1rios%20deixam%20um%20site%20que%20n%C3%A3o%20%C3%A9%20otimizado%20para%20dispositivos%20m%C3%B3veis%20quando%20est%C3%A3o%20no%20celular%20ou%20tablet.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%22Por%20motivos%20de%20insatisfa%C3%A7%C3%A3o%20na%20usabilidade%20e%20navega%C3%A7%C3%A3o%2C%20h%C3%A1%2040%25%20de%20chance%20do%20usu%C3%A1rio%20abandonar%20um%20site%20e%20visitar%20o%20do%20concorrente.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%22Empresas%20com%20sites%20otimizados%20para%20dispositivos%20m%C3%B3veis%20triplicam%20as%20taxas%20de%20convers%C3%A3o%20m%C3%B3vel.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%2C%7B%22item_title%22%3A%2246%25%20dos%20usu%C3%A1rios%20m%C3%B3veis%20afirmam%20que%20n%C3%A3o%20retornam%20em%20sites%20onde%20encontraram%20problemas%20de%20navega%C3%A7%C3%A3o%20atrav%C3%A9s%20do%20smartphone.%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%2C%22icon_linea%22%3A%22linea-arrows-anticlockwise%22%7D%5D&#8221; heading_font_size=&#8221;lg:18&#8243;][tm_spacer size=&#8221;xs:30;sm:30;md:30;lg:30&#8243;][vc_column_text]<\/p>\n<h4><a href=\"https:\/\/blog.ajotta.com\/o-que-e-responsive-web-design-ou-web-design-responsivo\/\"><strong>A experi\u00eancia mobile<\/strong><\/a><\/h4>\n<p>[\/vc_column_text][tm_heading tag=&#8221;p&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#333333&#8243; text=&#8221;O Google pretende entregar sites mais relevantes para os usu\u00e1rios nos resultados de pesquisa, pois ele compreende que sites responsivos prezam pela boa experi\u00eancia do usu\u00e1rio. Atualmente mais de 50% dos acessos que o Google recebe s\u00e3o feitos por dispositivos m\u00f3veis.&#8221; font_size=&#8221;lg:18&#8243;][tm_heading tag=&#8221;p&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#333333&#8243; text=&#8221;O Google sempre deixou claro que o que for positivo para a experi\u00eancia do usu\u00e1rio, ser\u00e1 positivo para ele e seus rob\u00f4s (programas que fazem a leitura de toda a web e indexam o conte\u00fado) e ser\u00e1 usado como fator de ranqueamento em seus resultados de pesquisa. Esse \u00e9 um dos motivos que o trabalho de SEO moderno \u00e9 voltado para o usu\u00e1rio e n\u00e3o mais para os motores de busca.&#8221; font_size=&#8221;lg:18&#8243;][tm_heading tag=&#8221;p&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#333333&#8243; text=&#8221;Palavras do pr\u00f3prio Google: \u201c\u00c0 medida que mais pessoas usam dispositivos m\u00f3veis para acessar a internet, os nossos algoritmos precisam se adaptar a estes padr\u00f5es de uso\u2026 Esta altera\u00e7\u00e3o afetar\u00e1 as buscas m\u00f3veis em todo o mundo e ter\u00e1 um impacto significativo em nossos resultados de pesquisa. Consequentemente, os usu\u00e1rios ter\u00e3o mais facilidade para obter resultados relevantes, de alta qualidade de pesquisa e que s\u00e3o otimizados para os seus dispositivos.\u201d&#8221; font_size=&#8221;lg:18&#8243;][tm_heading tag=&#8221;p&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#333333&#8243; text=&#8221;Garanta j\u00e1 a sua melhor coloca\u00e7\u00e3o no ranking do Google, n\u00f3s, da <mark>ajotta<\/mark>, resolvemos isso pra voc\u00ea!&#8221; font_size=&#8221;lg:18&#8243; link=&#8221;https:\/\/blog.ajotta.com\/orcamento\/&#8221;][tm_heading tag=&#8221;p&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;right&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#333333&#8243; text=&#8221;Fonte de informa\u00e7\u00f5es: raffcom.com.br&#8221; font_size=&#8221;lg:18&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"O Google possui em seu algoritmo mais de 200 fatores que interferem nesta quest\u00e3o de ranqueamento e, recentemente","protected":false},"author":4,"featured_media":4215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,21],"tags":[33,35,82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quer que seu site saia na 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